NIC & MEL
Nic & Mel are not following the latest trends, not inventing the wheel. They’re simply bringing back the best from history. Bringing back what once was lost. The ability to stay timeless.
I worked with Nic & Mel from the very beginning. Everything from their name and brand platform to their identity and package design was done by me and my fellow copywriter.
Photos courtesy of Nic & Mel.
VOLVO CAR CORPORATION
Choosing the right tire is essential to be safe on the road. But what is right depends on a variety of things, like who you are, how and where you drive and of course what car you drive. But you probably have more fun things to do than thinking about that.
These insights led us to our solution. My work also included designing the infographics.
QUICKOVEN
Quickoven is like a small restaurant. Their vending machines are open round the clock and delivers a hot meal in under 90 seconds. Since there is no human encounter involved, we decided to personalize the experience of ordering and receiving your meal. We did so by giving the machine and packaging a voice of it’s own.
Me and my former copywriter worked Quickoven from the start. We developed everything from their brand platform to their identity and package design.
The package design was shortlisted in the Swedish Design Awards 2010.
ARLA
Sweden’s most read media is no newspaper or website. In fact, with six million readers every day, the Arla milk cartons is by far the most read. A great opportunity to create and maintain relationships with their customers.
I did a few series of illustrations for Arla during my time at Milk (sorry, the agency’s name has nothing to do with their client).
MIO / PINK RIBBON
Furniture store Mio was one of the Cancer Society’s partners in last year’s Pink Ribbon campaign. Mio decided to sell a pink cushion in favor of the cause. Our mission was to market the pillow and to tell Mio’s customers about the importance of examining themselves.
All cushions sold out and the campaign was picked up by national TV, radio, newspapers and social media.
The campaign was shortlisted in Guldägget (The Golden Egg) 2011.
BUREAU OF THE YEAR
Packaging design for the Bureau of the Year award show in Sweden. An award where advertising, media and design bureaus compete against each other based on clients’ evaluations.
The event was sponsored by printing company Elanders. That allowed us to be more creative when it came to printing techniques. This series has partial gloss, 400 dpi raster on wood textures, silver foil and high quality paper to represent some of Elanders printing possibilities.
CIBA VISION — EYE TRANSLATOR
Dailies are marketed worldwide with the tagline Say It With Your Eyes. To promote the lenses among teens and young adults, we created a state-of-the-art facial recognition app that analyzes your Facebook pictures and lets you find out what your eyes are really saying.
More than 100 000 photos were translated with the app and the campaign spread to over 30 countries. All of this without any paid media.
AD KUNG-FU
Every year a lucky young creative wins an internship at one of the leading Chinese ad agencies. The contest is arranged by China’s biggest advertising newspaper, Ad Kung-Fu. This year the winner would earn a six months long internship at DDB Shanghai.
We wanted to emphasis the fact that only by coming up with the best idea could you get through the front door of DDB Shanghai.
The headline translates to “There’s only one way to enter”. (The door being the front door at the agency.)
This ad ran in the magazine to encourage creatives to enter the competition.
BLÅKLÄDER
To stand out from the crowd at the annuaI work fair Nordbygg, Blåkläder wanted a t-shirt design that would be worn with pride by their representatives. Their garment just love dirty workshops, muddy building sites, weld spatter and grinding wheel sparks.
“Functionally dressed, safe and good-looking, from the inside out”.
